Most Markets for Products Are Made Up of Individuals or Groups

question 177

Multiple Choice

Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets.

• A)undifferentiated
• B)concentrated
• C)homogeneous
• D)differentiated
• E)heterogeneous

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Definitions:

Unconscious Motivation

Drives and desires operating outside of an individual's conscious awareness that influence behaviors and decisions.

Five-factor Model

A model that describes human personality using five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Openness

One of the five major personality traits characterized by an appreciation for art, emotion, adventure, unusual ideas, curiosity, and variety of experience.

Nonconformist

An individual who does not follow accepted beliefs, customs, or practices, often through deliberate choice.