If Deckers Inc, a Producer of Home Siding, Decking, and Other

question 121

Multiple Choice

If Deckers Inc, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) ____ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) ____ strategy.

• A)undifferentiated; undifferentiated
• B)undifferentiated; differentiated
• C)differentiated; multisegmented
• D)concentrated; differentiated
• E)concentrated; concentrated

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Definitions:

Skill Inventories

Comprehensive lists or databases of employees' skills, qualifications, and experiences used by organizations for talent management and development.

Human Resources Planning

The process of forecasting an organization's future human resource needs and developing strategies for fulfilling those needs, including hiring, training, and structuring.

Recruitment And Selection

The process of identifying, attracting, interviewing, selecting, and hiring employees.

Strategic Plan

A forward-looking document that outlines an organization's vision, mission, goals, and the strategies it will use to achieve them.