Frito-Lay Is Currently Conducting Market Segmentation Studies

question 155

Multiple Choice

Frito-Lay is currently conducting market segmentation studies. For several segments, they have completed competitive assessments and cost estimates. The next major step they must take is to

• A)determine which segmentation variables to use.
• B)develop market segment profiles.
• C)identify the appropriate targeting strategy.
• D)select specific target markets.
• E)develop sales forecasts.

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Definitions:

Velocity

A physical vector quantity that represents the rate of change of position of an object with direction.

Flexibility

The ability to adapt to new, different, or changing requirements, conditions, or situations with ease and speed.

Lens

A curved piece of glass or other transparent materials used in optical devices to converge or diverge light.

Visual Field

The total area in which objects can be seen in the peripheral vision while the eye is focused on a central point.