Your Marketing Team Is Having a Brainstorming Session to Finalize

question 22

Multiple Choice

Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused: ​
If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.

• A)homogeneous; undifferentiated
• B)heterogeneous; undifferentiated
• C)heterogeneous; concentrated
• D)homogeneous; correlated
• E)homogeneous; concentrated

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Definitions:

Cognitive Mapping

The process of using mental representations to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their everyday or metaphorical spatial environment.

Mindfulness Meditation

A form of meditation focusing on being intensely aware of what you're sensing and feeling in the moment, without interpretation or judgment.

Hypnotic Suggestibility

A person's susceptibility to suggestions given during hypnosis, influencing their behaviors, perceptions, and physiological states.

Spiritual Goals

Objectives or aspirations that focus on personal spiritual growth, understanding, and connection with a higher power or the universe.