Marketers Use a Variety of Characteristics to Segment Markets They

question 148

Multiple Choice

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except

• A)age.
• B)social class.
• C)family size.
• D)hometown.
• E)marital status.

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Definitions:

Social Intelligence

The ability to understand and manage interpersonal relationships judiciously and empathetically.

Emotions

Emotions are complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.

Sensing

The process of gathering information through the five senses – sight, hearing, touch, smell, and taste – which enables individuals to understand and interact with their environment.

Recipient's End

The final destination or the party who receives a message, parcel, or transaction.