Powder Snowboard Company Was Founded in 1992 and Is Now

question 170

Multiple Choice

Powder Snowboard Company was founded in 1992 and is now based in Seattle, Washington. The company estimates that snowboard enthusiasts typically spend about $600 annually on gear even though they only get on the slopes about 50 days a year. However, Powder products are available in markets where the typical customer can average 30 days on the slopes using their equipment, so Powder ensures that they have store outlets near ski resorts such as Colorado, Vermont, and Utah. What type of segmentation variable does Powder utilize when selecting locations for its retail outlets?

• A)Geographic
• B)Demographic
• C)Lifestyle
• D)Psychographic

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Definitions:

Dividends

Money given out to shareholders by a business, often coming from the profits made by the company.

Consolidated Financial Statements

Combined financial statements of a parent company and its subsidiaries, presenting the financial results as if the group were a single entity.

Investee

A party or entity in which an investor holds an interest, often through ownership of securities.

Common Stock

Equity ownership in a corporation, with rights to share in its profits and vote in company decisions.