If Deckers Inc, a Producer of Home Siding, Decking, and Other

question 121

Multiple Choice

If Deckers Inc, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) ____ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) ____ strategy.

• A)undifferentiated; undifferentiated
• B)undifferentiated; differentiated
• C)differentiated; multisegmented
• D)concentrated; differentiated
• E)concentrated; concentrated

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Definitions:

Trade-off

A trade-off involves a sacrifice that must be made to obtain a certain product, service, or experience, understanding that choosing one option usually means forgoing another.

Society

A community of people living together in an organized way, making decisions about how to do things and sharing the work that needs to be done.

Rational People

People who systematically and purposefully do the best they can to achieve their objectives.

At the Margin

Decision making based on the additional benefit or cost of one more unit of change, often used in economic analysis.