Spectrum Uses a Segmentation Strategy for Its Cable TV Packages

question 4

Multiple Choice

Spectrum uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is Spectrum using?

• A)Demographic
• B)Geographic
• C)Psychographic
• D)Product-related
• E)Education

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Definitions:

Self-Esteem Building

The process of improving an individual's perception of their own worth through various strategies and therapeutic practices.

Mutual Respect

A reciprocal understanding and acknowledgment of the value and dignity of others.

Intervention

An action or process of intervening, often intended to improve a situation or condition, especially in the context of health or social issues.

Universality

The concept or belief that certain norms, values, or characteristics are common to all human beings, transcending cultural and geographical differences.