Anheuser-Busch May Choose to Segment Its Market Based on Heavy

question 128

Multiple Choice

Anheuser-Busch may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on

• A)behavioristic variables.
• B)benefits.
• C)lifestyles.
• D)psychographic variables.
• E)demographic variables.

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Definitions:

Operating Expenses

Regular costs associated with running a business or an organization, such as salaries, rent, utilities, and equipment maintenance.

Unit Owner

A person or entity that legally owns a single unit within a multi-unit property, such as a condominium or an apartment within a complex.

Escheat To The Crown

A legal process where unclaimed or ownerless land and property revert back to the state or monarch.

Electronic Commerce

The act of purchasing and selling products and services, or the transfer of money and information, primarily through the internet.