Taco Bell Has Been Very Inventive in Partnering with Companies

question 192

Multiple Choice

Taco Bell has been very inventive in partnering with companies such as Frito Lay to create new menu items. Recently Taco Bell developed the Nacho Cheese Doritos Locos Tacos, a Taco Supreme® made with premium seasoned beef, crisp lettuce, diced juicy red ripe tomatoes, real cheddar cheese, and topped with cool reduced-fat sour cream, in a shell made from Nacho Cheese Doritos® Chips. Prior to the partnership and roll-out of the product throughout the Taco Bell system, a _______ was conducted where several "test" stores carried the products for a limited time and Taco Bell and Frito Lay could measure the actual sales to gauge the strength of the brand and opportunity for success.

• A) market test
• B) market analysis
• C) sales forecast
• D) company sales prediction

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Definitions:

P-Toluic Acid

A type of benzoic acid derivative where the methyl group is positioned para to the carboxylic acid group.

Toluene

An aromatic hydrocarbon used as an industrial solvent, known for its benzene ring attached to a methyl group.

Alkenes

Unsaturated hydrocarbons containing at least one carbon-carbon double bond, characterized by the general formula CnH2n.

Propanoic Acid

An organic compound, also known as propionic acid, characterized by a three-carbon straight-chain structure with a carboxylic acid functional group.