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The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Gillette has a strong level of loyalty and brand name appeal and will garner 20% of the overall market. This amount is known as the _______. In addition, the marketing manager believes the total sales for the category will be $30 million annually for razors and razor blades for men. This is known as the ______________.
Marijuana User
An individual who consumes cannabis, a psychoactive drug from the Cannabis plant intended for medical or recreational use.
Champagne of Drugs
A colloquial term sometimes used to refer to high-quality or expensive recreational drugs that are perceived as luxurious or desirable.
Caviar Among Drugs
A colloquial term likely referring to a highly expensive and sought-after illegal drug, comparing its exclusivity and luxury status to that of caviar in the food world.
Ethnic Group
refers to a community or population made up of people who share a common cultural background or descent, which can include traditions, language, and often a shared ancestry.
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