Describe the Three Areas Marketers Should Examine When They Evaluate

question 68

Essay

Describe the three areas marketers should examine when they evaluate relevant market segments.

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Definitions:

Flavor Aversion Conditioning

A learning process in which an individual associates a particular taste with sickness or nausea, leading to an aversion to that taste in the future.

Temporal Conditioning

A form of conditioning in which the passage of time serves as the conditioned stimulus.

Salience

The property of a specific stimulus that allows it to become readily associated with a particular unconditioned stimulus (UCS).