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Han is looking for new sneakers but cannot find her favorite brand. She then notices another brand of shoes that she has never purchased and has no experience with. She remembers she heard the name of the brand in a commercial yesterday. Because she remembers the name from the commercial, Han is more likely to ascribe value to that pair of sneakers.
Routine Message
Standardized communications that convey regular, everyday information within or outside an organization.
Relevant Details
Information or facts closely related to the subject at hand, important for understanding or decision-making.
Main Idea
The primary or central concept being communicated in a document or conversation.
Routine Requests
Standard inquiries or appeals made in the course of regular business or daily life, often following established procedures.
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