A Marketer's Use of Framing Can Make a Product Characteristic

question 220

True/False

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

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Definitions:

Hydrogen Bond

A feeble attachment formed between two molecules due to the electrostatic pull between a proton in one molecule and an atom with a high affinity for electrons in the other.

Covalent Bond

A covalent bond is a chemical bond formed when two atoms share one or more pairs of electrons, strongly binding them together in a molecule.

Polysaccharides

Large molecules composed of long chains of monosaccharide units bonded together, serving various functions such as storage and structural roles in plants and animals.

Triacylglycerols

Lipids formed by three fatty acids linked to a glycerol molecule; a main form of energy storage in animals.