The Most Significant Factor Influencing a Buyer's Level of Involvement

question 29

Multiple Choice

The most significant factor influencing a buyer's level of involvement is

• A)cognitive dissonance.
• B)social media.
• C)product attributes.
• D)price.
• E)risk.

---

Definitions:

Working Memory

An intellectual system with finite capabilities, tasked with holding data temporarily to facilitate processing.

Coding

The form in which information is mentally or internally represented.

Recall

The ability to access and retrieve information from memory without the presence of the original stimulus for that memory.

Baddeley's Research

Studies conducted by psychologist Alan Baddeley that led to the development of the working memory model, describing how short-term memory functions in humans.