Selective Exposure Refers to

question 147

Multiple Choice

Selective exposure refers to

• A) targeting only certain parts of the total market.
• B) admitting only certain inputs into consciousness.
• C) the circumstances or conditions that exist when a consumer is making a purchase decision.
• D) the process of selecting, organizing, and interpreting information inputs to produce meaning.
• E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.

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Definitions:

Motives

Internal states that prompt goal-directed behavior, driving individuals to fulfill their needs and desires.

Truth

Conformity to fact or actuality; a statement proven to be or accepted as true.

Honesty

The quality of being truthful, trustworthy, and free from deceit or fraud.

Beauty

A characteristic of a person, object, place, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction, often judged based on culture, art, and aesthetics.