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Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
Upper Class
A social group at the top of a societal hierarchy which possesses more wealth, power, and prestige than other classes.
Working Class
A social group comprising individuals in manual-labor occupations or industrial work, often associated with lower socioeconomic status.
Occupational Prestige
The subjective evaluation people give to jobs as better or worse than others.
Subjective Evaluations
Assessments based on personal opinions, feelings, or tastes, rather than objective measurements.
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