A Consumer's Buying Decisions Are Affected in Part by the People

question 144

Multiple Choice

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

• A) motivational influences.
• B) social influences.
• C) roles.
• D) personality influences.
• E) cultural influences.

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Definitions:

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord.

Brain

The complex organ located in the skull that is responsible for cognitive function, processing information, and controlling most of the activities of the body.

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brainstem down the back, transmitting neural signals between the brain and the body.

Resting Potential

The difference in electric charge across the membrane of a neuron at rest, critical for the transmission of neural signals.