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In many cases, business buyers' needs and wants have been shaped by their experiences at
Expected Rate Of Return
The annual rate of return that a firm expects to obtain through a capital investment.
Depreciation
The process of allocating the cost of a tangible asset over its useful life, reflecting the decrease in value over time.
Interest Rate
The amount charged by a lender to a borrower for the use of assets, expressed as a percentage of the principal.
Capital
Financial assets or the financial value of assets, such as cash and goods, used by a business to produce goods or services and create wealth.
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