The Group of People Within a Business Who Are Involved

question 19

Multiple Choice

The group of people within a business who are involved in making business buying decisions is referred to as

• A) the new-task team.
• B) negotiators.
• C) purchasing agents.
• D) deciders.
• E) the buying center.

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Definitions:

Russell 2000

A gauge that tracks the performance of around 2000 of the smallest American firms listed in the Russell 3000 Index.

S&P 500

A stock market index tracking the performance of 500 of the largest companies listed on stock exchanges in the United States.

DJIA

Dow Jones Industrial Average, a stock market index that measures the stock performance of 30 large companies listed on stock exchanges in the United States.

Lloyds of London

A British insurance and reinsurance market, where members join together as syndicates to insure and spread risks.