What Level of Commitment in International Marketing May Be Most

question 165

Multiple Choice

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

• A) Joint ventures
• B) Direct ownership
• C) Exporting
• D) Limited exporting
• E) Licensing

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Definitions:

Peripheral Route

A mode of persuasion in the Elaboration Likelihood Model where individuals are influenced by incidental cues, such as the attractiveness of the speaker, rather than the strength of the arguments.

Vested Interest

A personal stake or involvement in an undertaking or situation, especially one with an expectation of financial or other gain.

Direct Personal Experience

Firsthand encounters or involvement in situations, events, or activities, without intermediaries.

Attitudinal Object

Any subject or entity toward which an individual holds a specific attitude.