Examlex
A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies.
Reliability
The degree to which a measurement or testing procedure yields consistent, repeatable results over time.
Obtained Scores
The actual scores achieved by individuals on assessments or tests.
Dependent Variable
A measurable outcome, effect, or response in an experiment that is influenced by the independent variable.
Construct
refers to an abstract concept, theory, or phenomenon that is specifically chosen or created for a particular research study or theoretical framework.
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