Instacart Is a Service Similar to Uber in That It

question 17

Multiple Choice

Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumers' homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the e-marketing mix?

• A)Product
• B)Digital media
• C)Promotion
• D)Distribution
• E)Pricing

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Definitions:

Preindustrial Societies

Societies characterized by an economy based on agriculture and small-scale manufacturing, with limited technological advancement and a predominantly rural population.

Signifier

In semiotics, it's a symbol, sound, or image that represents a specific meaning or idea.

Well-rounded Physiques

Bodies that are not only physically fit but also balanced and proportionate, reflecting a broad spectrum of physical conditioning and health.

Age Stratification

The hierarchical ranking and division of a society based on age, affecting individuals' roles, rights, and responsibilities.