____ Allows Customers to Express Their Needs and Wants Directly

question 47

Multiple Choice

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

• A) Sociability
• B) Addressability
• C) Interactivity
• D) Accessibility
• E) Control

---

Definitions:

Tramp Character

A recurring character type in films and literature, often depicted as a wanderer who lives by their wits and lacks a permanent home or job.

European Director

A film director originating from or primarily active in Europe, often associated with cinematic styles or movements unique to European film history.

Gritty Melodramas

Films characterized by a realistic and harsh portrayal of life's difficulties, often exploring intense emotional stories and moral dilemmas.

Marlene Dietrich

A German-American actress and singer whose career spanned from the silent era into the 1950s, known for her distinctive voice, glamorous persona, and roles that challenged gender norms.