Marketers Call the Internet a Pull Medium Because

question 130

Multiple Choice

Marketers call the Internet a pull medium because

• A)users determine which websites they are going to view.
• B)they determine which websites consumers are going to view.
• C)they have great control over the content to which users are exposed.
• D)social networks have great control over the content to which users are exposed.
• E)users get pulled along by social media influencers.

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Definitions:

Market Wage

The prevailing rate of pay for workers in a specific market, determined by the supply of and demand for labor.

Leisure

Free time available to an individual when not engaged in work or essential activities, often used for relaxation or recreational activities.

Pareto Efficient

An allocation of resources from which it is impossible to reallocate to make any one individual better off without making at least one individual worse off.

Trade

The exchange of goods, services, or both between two or more parties, either within the same country or internationally.