The Internet Makes It Possible for the Marketer to Communicate

question 4

Multiple Choice

The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?

• A) Interactivity
• B) Scalability
• C) Reliability
• D) Sensitivity
• E) Convertibility

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Definitions:

Microsociology

The study of individual and face-to-face interactions, focusing on the nuances of human social behavior.

George Herbert Mead

was an American sociologist and philosopher considered one of the founders of symbolic interactionism, focusing on the development of self and social consciousness through communicative acts.

Max Weber

A German sociologist, philosopher, and political economist whose ideas profoundly influenced social theory and social research.

Rationalized

The process of organizing and streamlining activities or business processes to increase efficiency, often through implementing rules, regulations, and standardized procedures.