Global Marketers Such as PepsiCo Have Embraced Technology That Enables

question 60

Multiple Choice

Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that Pepsi enjoys is that

• A)marketers and customers can share information.
• B)e-marketing generates more revenue for the firm.
• C)e-marketing is simple and easy to use.
• D)e-marketing can be implemented without using advertising agencies.

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Definitions:

Epigenetic Mark

Chemical modifications to the DNA or surrounding proteins that affect gene expression without changing the DNA sequence and can be influenced by environmental factors.

Synapse

The junction between two neurons, facilitating the transmission of electrical or chemical signals from one neuron to the other.

Neurotransmitter

A chemical substance that transmits signals across a synapse between neurons in the nervous system.

Genome

The complete set of DNA, including all of its genes, in an organism or cell.