Annie Owns a Dell Laptop Computer

question 11

Multiple Choice

Annie owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Annie her opinion of Dell computers. Annie informs her classmate that she is satisfied with her laptop and recommends that her classmate purchase one, too. For Dell, Annie is exhibiting some of the benefits of

• A)brand recognition.
• B)brand equity.
• C)brand insistence.
• D)brand loyalty.
• E)brand mark.

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Definitions:

College Graduation

A formal ceremony where students receive their academic degrees, marking the completion of their studies.

Routine Problem Solving

Routine problem solving involves addressing and resolving common or regularly occurring issues using established methods or procedures.

Low-involvement Decision Making

A consumer behavior characterized by limited research and consideration because the product is perceived as low risk.

Consumer Purchase Decision Process

Describes the stages a consumer goes through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.