The Depth of a Product Mix Is Measured by the Average

question 215

Multiple Choice

The depth of a product mix is measured by the average number of

• A) convenience products as compared with the number of specialty products.
• B) different product lines offered by the company.
• C) different products offered in each product line.
• D) specialty products as compared with the number of convenience products.
• E) product features that the company offers.

---

Definitions:

Shipbreaking

The process of dismantling an obsolete vessel's structure for scrapping or disposal.

Public Good

A product or service that is provided without profit to all members of a society, either by the government or by a private individual or organization.

Non-excludable

Characterizes goods or services that cannot easily prevent people who do not pay from consuming or using them, such as public goods.

Non-rivalrous

A characteristic of a good whereby one person's use does not diminish the utility or availability of that good for others.