When an Individual Considers Whether a Product Will Meet Certain

question 274

Multiple Choice

When an individual considers whether a product will meet certain criteria that are critical for meeting his or her needs, in what stage of the product adoption process is this individual?

• A) Interest
• B) Awareness
• C) Evaluation
• D) Trial
• E) Adoption

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Definitions:

Trait

A distinguishing quality or characteristic, typically one belonging to a person.

Behavior

The observable actions or responses of humans or animals in response to external or internal stimuli.

Genes

Units of heredity made up of DNA that act as instructions to make molecules called proteins, influencing the development, functioning, and reproduction of organisms.

Behavior Geneticists

Scientists who study the genetic and environmental influences on human behavior, often through twin and adoption studies.