When a Cell Phone Manufacturer Uses a Policy of Naming

question 311

Multiple Choice

When a cell phone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.

• A) brand-extension
• B) family
• C) differentiated
• D) individual
• E) new-product

---

Definitions:

Process Behaviors

Actions by a leader that focus on the how-to aspects of task completion, often involving support and facilitation of team dynamics.

Follower Behaviors

Refers to the actions and reactions of individuals who are led or influenced by leaders in an organizational or group setting.

Authority Compliance Management

A leadership style that emphasizes efficiency and task completion, often at the expense of team member relationships and morale.

Team Management

The techniques, processes, and skills required to effectively manage a group of people working toward a common goal.