The Overall Challenge for Marketers When Developing Packaging Is to

question 167

Multiple Choice

The overall challenge for marketers when developing packaging is to

• A) make it as attractive as possible to the target market of the product.
• B) create effective, convenient packaging that appeals to customers and keeps costs low.
• C) find ways to reduce costs as much as possible for packaging without letting safety suffer.
• D) always be more innovative than the competitors in order to make a product stand out.
• E) ensure that product damage is minimized during distribution.

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Definitions:

Regulators

Nonverbal cues that are used to control, coordinate, or maintain the flow of communication in interactions, including head nods, eye contact, and hand gestures.

Expectancy Violations Theory

A theoretical framework suggesting that people's reactions to others' behavior are based on whether they exceed or fall short of expectations.

Illustrator

A professional or application that creates or uses images to accompany text or to convey ideas visually.

Regulator

Elements or behaviors in communication that control, govern, or adjust the flow of conversation.