When Marketers at Nabisco Met with Groups of Young Adults

question 58

Multiple Choice

When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?

• A) Idea generation
• B) Business analysis
• C) Test marketing
• D) Commercialization
• E) Product development

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Definitions:

Reversal Technique

A psychological or therapeutic technique that involves flipping one's perspective on a situation or problem to gain new insights or solutions.

Roadblocks To Creativity

Challenges, obstacles, or conditions that hinder or impede the creative process or the generation of innovative ideas.

Bounded Rationality

A concept that individuals make decisions based on the limited information available to them and within the constraints of their mental capacity.

Lateral Thinking Techniques

Problem-solving methods used to encourage creative thinking and come up with innovative solutions.