"Is the Demand Strong Enough?" Is a Question That Marketers

question 166

Multiple Choice

"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.

• A) screening
• B) concept testing
• C) business analysis
• D) product development
• E) test marketing

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Definitions:

Marketing Concern

Refers to issues or challenges faced by businesses in promoting, selling, and distributing their products or services.

Inconsistency

Lack of consistency, uniformity, or agreement.

People

In marketing, refers to the individuals or groups who are the focus of marketing efforts, including customers, employees, and other stakeholders.

Automations

The technology by which a process or procedure is performed with minimal human assistance, often improving efficiency and accuracy.