One Disadvantage of Test Marketing a New Product Is That

question 111

Multiple Choice

One disadvantage of test marketing a new product is that

• A) the product is distributed on a regional basis.
• B) competitors may copy the product.
• C) the results give little indication of the product's future success.
• D) price, advertising, and packaging cannot be varied from market to market.
• E) it might fail before it can be commercialized.

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Definitions:

Caller

An individual who makes a telephone call, often used in contexts ranging from customer service to emergency response.

Referrals

Recommendations or orders to see a specialist or to utilize specific services.

Authorizations Department

A department within an organization or company that processes approvals for certain actions or transactions.

Emergency Preparedness

The process of planning and preparing for unexpected and potentially harmful events.