The Decisions and Activities Intended to Create and Maintain a Certain

question 95

Multiple Choice

The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is

• A) perceptual mapping.
• B) repositioning.
• C) product deletion.
• D) product development.
• E) product positioning.

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Definitions:

Non-associative Model

A theory in learning that explains how an organism's behavior towards a stimulus changes in the absence of any association with positive or negative reinforcement.

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms.

Stimuli

External factors or events that elicit a response from a biological organism.

Learning

The acquisition of knowledge or skills through experience, study, or by being taught.