What Should Marketers Do to Promote the Consistency and Reliability

question 22

Multiple Choice

What should marketers do to promote the consistency and reliability of their services most effectively?

• A) Limit the number of employees in their organization
• B) Train employees and develop standard procedures for dealing with customers
• C) Encourage employees to be creative in solving customer issues and complaints
• D) Perform as much of the service as possible before the customer arrives
• E) Require employees to be shining, happy people all day long

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Definitions:

Quarterly Dividend

A dividend payment made by a company to its shareholders four times a year, typically every three months.

Flotation Costs

The costs associated with issuing new securities, including underwriting, legal, and registration fees, which are incurred by a company when it issues new stocks or bonds.

New Equity

Refers to the issuance of shares by a company to raise capital, which dilutes existing ownership but can provide funds for expansion or debt reduction.

Constant Growth

A steady and unchanging rate at which the value or size of something increases over a specific period.