Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Equitable Distribution

The fair allocation of resources among all members of a community or society.

Incentive to Change

Factors or motives that encourage individuals or organizations to modify their behavior or decisions.

Equitable Distribution

a principle aiming for a fair allocation of resources, wealth, or income among members of a society.

Efficient

Refers to the optimal use of resources to achieve the desired ends with minimal waste or effort.