Reference Pricing Is

question 146

Multiple Choice

Reference pricing is

• A) listing the manufacturer's suggested retail price on the price tag along with the store's lower price.
• B) mentioning the price that other retailers charge for the same product on the display for the product.
• C) using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products.
• D) pricing a product at a moderate level and positioning it next to a more expensive model or brand.
• E) using prices in advertising so that customers will have a point of reference when they come to the retail facility.

---

Definitions:

Fibrocystic Breast Disease

A common condition characterized by lumpy, painful breasts, often associated with hormone changes.

Prostate Cancer

A form of cancer that occurs in the prostate, a small walnut-shaped gland in men that produces seminal fluid.

Bipolar Disorder

A mental health condition marked by significant fluctuations in mood, ranging from depressive lows to manic highs.

Suicide Risk

The degree of likelihood that a person may contemplate, attempt, or succeed in taking their own life, often assessed through various psychological and social indicators.