Bundle Pricing May Be Perceived to Be of Value by Customers

question 174

Multiple Choice

Bundle pricing may be perceived to be of value by customers because

• A) they always pay a lower price per item than they would have if they bought each item separately.
• B) they prefer buying a combination of bundled products in a single transaction, which saves time, effort, and perhaps money.
• C) the companies selling the products can sell them at a lower price because their costs of packaging are lower.
• D) they are purchasing complementary products, which is convenient for them.
• E) they can purchase items that are consumed frequently in larger quantities.

---

Definitions:

Salespersons' Behaviors

The actions and tactics used by sales professionals to engage customers, promote products or services, and close sales deals.

Employee Stock Ownership

A program in which employees own a stake in the company's stock, often aimed at improving employee engagement and loyalty.

Broad-Based Stock

An equity compensation strategy that grants stock options or restricted stock to a wide range of employees within a company, not just top executives.

Long-Term Savings

Financial resources that are saved or invested with the intention of being used many years in the future, often for retirement or other significant life events.