Scenario 12.2 Use the Following to Answer the Questions

question 228

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 12.2. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis for pricing.

• A)cost
• B)competition
• C)demand
• D)customer
• E)market

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Definitions:

Sex Chromosomes

Chromosomes that determine an individual's biological sex, typically presented as XX for females and XY for males in humans, affecting the development of sexual characteristics.

Adoption

The legal process by which a person becomes the lawful parent of a child who is not their biological offspring, providing the child with a new permanent family.

Personality Traits

Enduring characteristics or qualities that define an individual's patterns of thought, feeling, and behavior.

Genetics

The study of heredity and the variation of inherited characteristics.