Scenario 12.2 Use the Following to Answer the Questions

question 191

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 12.2. If Ray-Ban selected the prices for its new sunglasses to be $59.99 or $79.99, this would most likely be an example of using ____ pricing in order to increase sales of the new line.

• A)product-line
• B)odd-number
• C)customary
• D)promotional
• E)penetration

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Definitions:

Climate

The long-term pattern of temperature, humidity, wind, etc., in a particular area, often influenced by both natural factors and human activities.

Desert Animals

Fauna that have adapted to survive in desert environments, exhibiting unique adaptations for dealing with extreme temperatures and scarcity of water.

Dormant

In a state of temporary inactivity or rest, with the potential to reactivate or wake.

Microclimate

A localized climate that differs from the surrounding area, often influenced by factors like elevation, orientation, or human activity.