In Its Advertisement, Timberland Gives a Close-Up of One of Its

question 117

Multiple Choice

In its advertisement, Timberland gives a close-up of one of its boots to show its fine craftsmanship. At the bottom of the advertisement is "Est. 1973," followed by the phrase "Best Then. Better Now." What type of pricing strategy is Timberland most likely to use with this ad?

• A) Survival
• B) Return on investment
• C) Market share
• D) Cash flow
• E) Product quality

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Definitions:

Indirect Method

An approach in communication or problem-solving that is not straightforward and uses alternative means, often involving suggestion rather than direct expression.

Delayed

The state of being postponed or running later than scheduled, often causing inconvenience or requiring adjustments.

Routine Requests

Standard inquiries or solicitations for information, services, or actions that follow a common, predictable pattern.

Indirect Approach

A method of communication where the main point is gradually introduced, often used for sensitive topics.