Suppose That Garrison Distributing Has Been Told That It Cannot

question 57

Multiple Choice

Suppose that Garrison Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing. Garrison is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices?

• A)Exclusive dealing
• B)Multichannel distribution
• C)Tying contacts
• D)Refusal to deal
• E)Restricted sales territories

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