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The shortest possible distribution channel would be producer to retailer to consumer.
Superordinate Category
A higher-level classification that groups together more specific or subordinate categories based on common characteristics.
Corporate Executive
A senior manager or an administrative leader in a corporation who has significant decision-making powers and responsibilities for the organization's direction.
Socially Salient Stimulus
A stimulus that stands out or is particularly noticeable in a social context, often because it is relevant or significant to social interactions.
Prototype Vividness Stimulus
A particularly striking or clear example used to illustrate a concept or category, making it more memorable.
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