Channel Decisions Are Important to Marketers Mostly Because

question 260

Multiple Choice

Channel decisions are important to marketers mostly because

• A) they are relatively flexible to change quickly.
• B) consumers value reasonable prices delivered through marketing channels.
• C) they dictate what promotional strategies companies should use.
• D) many businesses are marketing intermediaries.
• E) they involve long-term commitments and affect customer accessibility.

---

Definitions:

Unconscious Goals

Desires or objectives that influence behavior without one'sawareness, derived from unconscious motives or unarticulated needs.

Conscious

Pertaining to the state of being aware of and responsive to one's surroundings and own thoughts and feelings.

Self-discrepancy Theory

A psychological model that explains how the mismatch between an individual's actual self, ideal self, and ought self can lead to emotional discomfort.

Chemical Engineer

A professional who applies principles of chemistry, physics, and engineering to design and implement processes for producing, transforming, and transporting materials.