When Considering the Best Channel to Use, All of the Following

question 160

Multiple Choice

When considering the best channel to use, all of the following are true with regard to larger firms except they

• A) can use an extensive product mix as a competitive tool.
• B) may be better able to negotiate better deals with vendors or other channel members.
• C) may have more distribution centers.
• D) may have the resources to develop their own sales force.
• E) may be better suited to serve customers in a particular region.

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Definitions:

Strategic Marketing Planning Process

This process involves the systematic approach to identifying and assessing market opportunities, defining marketing objectives, and developing strategies to achieve them efficiently.

Conscious Marketing Issue

Ethical considerations and social responsibilities that companies must acknowledge and address in their marketing practices, focusing on the long-term impacts on society and the environment.

Systems

are sets of interacting or interdependent components forming an integrated whole, often characterized by structure, behavior, and interconnectivity.

Ethical Climate

The prevailing perceptions of the typical practices and procedures that have ethical implications within an organization.