A Single Leader Who Controls and Organizes a Marketing Channel

question 130

Multiple Choice

A single leader who controls and organizes a marketing channel is called a

• A) channel champion.
• B) distribution leader.
• C) marketing maverick.
• D) channel captain.
• E) lead distributor.

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Definitions:

Operational Plan

A detailed plan outlining how a team or department will contribute to the achievement of the organization’s strategic goals.

Chief Executive Officer

The highest-ranking executive in a company or organization, responsible for overarching strategies and operations.

Board Members

Individuals elected or appointed to oversee the activities of a company or organization, providing governance, strategic direction, and oversight.

Staff

Individuals employed by an organization, particularly those on the payroll who contribute to the execution of tasks and functions.