If a Firm Decides to Contract Its Physical Distribution Functions

question 209

Multiple Choice

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using

• A) outsourcing.
• B) sole-sourcing.
• C) logistics.
• D) wholesaling.
• E) distribution services.

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Definitions:

4 Ps

Represents the Marketing Mix: Product, Price, Promotion, and Place, used to market goods and services effectively.

Offering Value

The importance or benefit a product, service, or action provides to its users or beneficiaries.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized as product, price, place, and promotion.

Service Competitors

Businesses that offer similar services and vie for the same customer base in a particular market or industry.