When a Retailer Advertises a Product and Makes It Available

question 199

Multiple Choice

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

• A) direct selling.
• B) television home shopping.
• C) telemarketing.
• D) automatic vending.
• E) direct-response marketing.

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Definitions:

Psychological Processes

The internal mental mechanisms and operations that influence and govern human behavior and emotions.

Composite

Consisting of various distinct parts or elements grouped together to form a whole.

Personality

The unique combination of characteristics, behaviors, and emotional patterns that define an individual's distinctive nature.

Internal Locus

Refers to the belief that one has control over the events in their life through their own efforts, decisions, and actions.